ABOUT

 

 

Yinan graduated from the School of the Art Institute of Chicago with a degree in fine art. During her gap year, she applied her desire for innovation to marketing, found her passion for this industry while working in the “real world” at Beijing Heart Advertising, and decided to pursue a marketing degree.

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As a digital marketing intern at Hearst Advertising, she gained experience operating social media platforms, working for startup clients, and event planning for the company’s annual event. As the intern team leader, I led a group of fellow interns to collect and report research data and ideas for multiple campaigns.

Now, she is studying at NYU Master of Science in Integrated Marketing Program with concentrations in brand management, marketing analytics, and digital marketing. She also is a fashion, beauty, and art enthusiast.